Love, Fredericksburg
Strategist, Producer & Senior Copywriter // Emma Kjaer
Creative Director of Production // Blake Takushi
Creative Director of Design // Miguel Plascencia
Production Specialist // Elliott Beltran
Producer & Assistant Director // Tori McCarthy
Insight: To receive love you can’t force, demand, or bargain- it’s a gift without pretense. An extension.
Idea: When we first engaged with Fredericksburg, they were at a turning point in their visitorship. As a response to resident sentiment, and the resulting tension between residents and visitors, they created the LOVE FBGTX campaign. Though honest in their intent, the campaigns tonality resembled finger waggig, with do’s and don’ts of how to behave in town.
In an effort to lead by example and personify the destination, we created “Love, Fredericksburg.” An ode to the town, from the town, that invites visitors to see themselves as a part of their great love story.
Hero Campaign Creative
Short Series: Letters From The Heart
Visit Fredericksburg, Texas