Discover Palm Desert
The Making of Desert Song
Strategist & Senior Copywriter // Emma Kjaer
Creative Director of Production // Blake Takushi
Creative Director of Design // Miguel Plascencia
Production Specialist // Elliott Beltran
Producer & Assistant Director // Tori McCarthy
Insight: The heart of Coachella Valley, Palm Desert, California is a place without pretense. A chance to discover and roam as you please in the city with a rhythm of its own.
Idea: From musicians and artists, to those in search of some R&R, there’s no telling how Palm Desert’s ‘Happy Pace’ will inspire. Blending art and science, we set out to capture the true rhythm of the desert, and let the city sing for itself.
Inspired by this truth, we translated native plants into music by partnering with plant sonfication expert Joe Patitucci of PlantWave and indie musician/artist Windser. Here is ‘Desert Song.’
Accompanying Website for Residents and Visitors to Learn More
Written and Designed by: Emma Kjaer
UI/UX: Jay Sant